If you are considering advertising your business, you’ve probably been suggested to use leaflets. But the year is 2020 and most promotions you see today are digital. You are probably wondering what is a leaflet and how useful is it?
Leaflets are a cost-effective way to promote your business or to spread an idea or a cause. Even in the age of modern technology, leaflets are considered to be one of the most successful ways of marketing. But what is a leaflet and how can you earn profit from it?
What Is a Leaflet?
A leaflet is a small piece of the printed paper that has a short message on it. That message can be written in letters or even just shown in a picture. All sorts of businesses use leaflets to promote their products and services. Leaflets also are nice ways to display certain promotions, discounts, or even events.
Leaflets can be handed out in person or delivered through the letterbox (door-to-door). Sometimes they are stapled to a certain brochure that is connected to the business and then passed on.
What is the Standard Size of a Leaflet?
The standard size of a leaflet is considered to be DL paper size. This size has a slim and tall design that works great for most promotional campaigns. It is small enough to be easily distributed, but has enough space for all sorts of designs.
Of course, you can order leaflets in almost any shape and size, depending on your desires and needs. For example, you might need a different size of leaflets if you want them to fit a certain packaging. Also, leaflets that are distributed door-to-door tend to be smaller than the ones you hand in person.
The Difference between Flyers and Leaflets
You can’t ask “What is a leaflet” without wondering what are flyers and if the two are the same. They aren’t, but it’s easy to see how people can confuse them. Even most companies use both words for the same product!
Flyers and leaflets have a lot of similarities. First off, both leaflets and flyers are a single piece of paper that contains a printed promotional message. That message can be printed both single and double-sided. They contain details such as information about the business, events, product sheets, and others. Both products are inexpensive and printed in large numbers and distributed to people for free. Also, both of them are considered as ‘throwaways’, as the information on them is short-termed. Only on rare occasions is the audience considered to keep them.
However, there are some differences that make them two separate products. Leaflets are usually smaller, not heavier than 170gsm, while flyers usually have a board weight of 300gsm or 350gsm. Also, while most flyers are supplied flat, leaflets can be distributed while folded. Leaflets tend to be of a higher quality, which can make them a bit more expensive.
What Makes a Good Leaflet?
If you consider doing advertising via leaflets, you have to know what makes a good leaflet. The first and the quickest way to know if your leaflet is good is to look at it yourself. If you can understand it at first glance, it is good to go!
In other words, there are some things to consider when designing a good leaflet. Most importantly, headlines should contain key messages or themes and everything should be benefit-led. The language should be plain and simple, and there should be sub-headings. Write key information in bullet points, as it’s easy to read and notice. Don’t forget a call to action! Every promotional campaign has a goal, and leaflets are no different. Also, you must write down some contact details, such as an address, phone number, website, or profiles on social media. Every word must be clear and noticeable, so people can notice it at a first glance. If your business has a physical location, include a map to make everything even easier. And don’t forget to add images and other visual details! Just don’t make them overwhelming, unless they showcase call to action or some other clear message.
As leaflets mostly use written elements, you should carefully choose the right font for them. Sure, all those ‘handwritten’ fonts look really nice, but they aren’t exactly readable at first glance. Most marketing experts suggest using Helvetica, as it’s simple and can showcase information in a clean and effective way.
What Is a Leaflet Used For?
Another important thing every person who does promotion should know is what is a leaflet used for. In short, the most important purpose of a leaflet is to inform. Every promotional campaign serves as a way to gain new customers, no matter what the field of your business is. No matter if you’re trying to sell or to promote, the end goal is the same.
Even if it’s just for a short while, around two-thirds of people who receive a leaflet will look at it. This makes them almost as effective as TV commercials while remaining incomparably cheaper!
So, what is a leaflet used for? Companies use them to:
- Inform: a well-made leaflet will tell the recipient exact information about your business in a short period of time.
- Persuade: a leaflet should contain a call to action which will entice the reader into buying the product or service.
Whether you want to promote your fast food delivery or your private school, a leaflet is a great option. Some of them might even persuade the reader into impulsive action! Even if that doesn’t happen, the leaflet will still ‘plant a seed’ and make your business more well-known.
How to Distribute Leaflets Effectively?
There are several traditional ways to distribute leaflets. Keep in mind that you should inform yourself about local laws before making a campaign! Some places and areas don’t allow any leaflets to be distributed under no circumstances.
The best way to distribute leaflets will depend on many things. Ask yourself, what is your target audience? Do you want older people to see your message, or teenagers? Males or females? Depending on this, you can try to find a good location for your leaflets to be handed over.
Five commonly used leaflet distributing tactics are:
- Door-to-door distribution. Leaving leaflets in the mail is highly effective and most people will at least glance at them. However, keep in mind that leaflet distribution by hand is illegal in some places. It might be a better idea to find a company that will mail them to your target audience. Also, unless you have a pre-prepared address list, this distribution method can take a lot of time and money.
- Joined distribution. Place your leaflets inside an order, whether it’s being shipped or packed by hand at a store. This is one of the easiest ways to advertise. You might think that you won’t get a new customer with this method, but it isn’t really true. As the recipient is familiar with you, they will surely look at the leaflet. They are likely to hand it over to a friend, who might be interested in what you have to offer.
- Publication inserts. Contact some publication managers to see if they can include your leaflet in their magazine or catalog. Just be sure that you have chosen a publication that is similar to your cause! For example, if you have a restaurant contact a cookbook publisher. If you are a band, find a music magazine.
- Ask a local business to display your leaflets. Most businesses and stores will allow you to place your leaflets on their counters. Some even have advertising boards that you can pin your leaflet on! As before mentioned, try looking for businesses related to your field of work.
- Personal distribution. This means giving leaflets personally to your target audience. You can do this on the streets or even at various events. This is also a good way to personally pick the person you want to give your leaflet to.
Is Leaflet Distribution a Good Job?
Leaflet distribution requires more effort than it might seem at first glance. Every action should be carefully planned so the potential customers can be reached. This is why every leaflet distributor should work together with the customer to create the best distributing campaign.
At the same time, leaflet distribution is a good job if you want to reach new customers. Most distribution businesses, such as London Circular Distribution, offer various distribution plans. Working with a leaflet distributor in London can make everything a lot easier! They allow you to choose from a variety of distributing plans. All of this can help you with promoting your cause. You can even consult with their staff to help them create a campaign plan for your business. And they offer tracker reports! Leaflet distribution has never been easier.