Distribution isn’t an area that’s entirely separate to leaflet printing. In fact, it’s impossible for any leaflet campaign to reach its full potential without providing your distribution team with precise instructions as to where, when and how leaflets should be distributed. Establishing parameters for how deliveries will be undertaken at the onset of any leaflet campaign can help avoid misunderstandings, wasted resources and keep deliveries aligned with the campaign’s objectives.
When engaging with a team of leaflet distributors in London, businesses in London should inform them of the locations they aim to target, any schedule guidelines that must be adhered to and the delivery instructions should be specified
Details such as postcode areas, excluded streets, delivery quantities and the preferred distribution method can all influence how accurately a campaign reaches its intended audience.
Clear instructions also make it easier to coordinate and monitor the campaign once distribution begins.
The infographic below highlights seven important details to discuss with your leaflet distributor before delivery.
